Update to our product release notification process

Based on the feedback we received from our loyal customers, we have updated our strategy for future product announcements.

[Changes]

  • Product pre-releases to our newsletter subscribers will be discontinued as previously announced.
  • Product release information will be made available to the general public, at least 24 hours in advance of the product's availability for purchase.
  • A simple "notification email" will be sent to customers who have consented to receiving email communication and have a purchase history in the past 2 years. This will be sent 24 hours before the actual product release, informing people where to find more details.


[New notification flow]

  1. Notification email delivery: Sent to eligible customers.
  2. Announcements on our homepage & Instagram: Also announced to the general public.
  3. New product announcement page: Featuring the product story and release date/time.
  4. Access to product page: Activated at the official release date/time.


[Purpose of this process change]To diversify our product announcements beyond emails to minimize the unfairness caused by unreliable email delivery and false positive spam blocking.

[Please also understand]

  • We cannot 100% guarantee the delivery of notification emails.
  • Please also check our website and social media channels regularly for new product information.
  • Background: Due to an abnormal surge in newsletter registrations, security controls were triggered, resulting in frequent delivery failures.